Wuthnow on Polls

I've always enjoyed the work of Robert Wuthnow. His book, The Restructuring of American Religion, has played a formative role in my thinking about The Lutheran Church--Missouri Synod in the second third of the twentieth century.

And so when a friend tipped me off to his piece on religious polling, I had to take a look. I found this paragraph to be particularly gripping.

• "As polling gradually gained popularity, it became increasingly lucrative, prompting significant expansion of a for-profit commercial industry as well as interest at universities.

I think you might find the remainder of the article engaging.  You may find it at at the following link: http://www.firstthings.com/article/2015/08/in-polls-we-trust